Hashtag this; How To Make Tagging Work For You

How to Make the HashTag Work For You What do you mean hashtag? I thought it was a 'pound'??? According to Wikipedia "A hashtag is a type of metadata tag used on social networks such as Twitter and other microblogging services, allowing users to apply dynamic, user-generated tagging which makes it possible for others to easily find messages with a specific theme or content; it allows easy, informal [...]

Two Reasons Why You Need Drip Marketing

“Dripping water hollows out stone, not through force but through persistence.”   This quote was written by Publius Ovidius Naso, a Roman Poet circa 33B.C. While this is a great metaphor for most things in life, it can also be applied to modern marketing. Namely, a concept referred to as “drip marketing” (see what we [...]

Does Hiring a Social Media Agency Make Sense for You?

Should You Hire A Social Media Agency? We understand that for small and growing businesses having a dedicated social media team can be hard to financially justify. That's why FireTower Marketing is here! We understand that social media management is multifaceted, it is not simply a function of PR, Marketing or design. IT IS ALL [...]